#SERIF TYPEFACE HOW TO#

Being a matter of debate, depersonalization of logos and simplification of elegant serif fonts are likely to appeal to the “substance over form” idea. In fact, it seems more like a zeitgeist thing, a new fashionista trend. Some talk about better readability and legibility of sans serifs. Over the last few years, worldwide fashion brands switched from ostentatious serif fonts in their logos and e-commerce web designs to minimalist sans. They used to appear in the broadsheet of the New York Times and the Huffington Post, or on well-known fashion websites, such as Dior and or Burberry, who did their e-commerce website redesign lately. In turn, serif fonts are associated with sophisticated and reputable brands that maintain the image of a top-notch company. Sans serif web fonts add a touch of modernity and straightforward speaking. Sure, Comic Sans is a no-no in almost every interface ever. The slight whimsical touch created by these serifs adds to officiality and elegance.īut what’s behind the stroke that distinguishes serifs from sans serifs? Does it make a difference which typeface you use on a website?įirstly, it’s the mood that is evoked by each of the fonts. The most popular serif fonts are Times New Roman, Georgia, and Baskerville. In contrast, sans-serif is gaining its popularity on the web for regular website copy. It is a traditional type of typeface which is used to appear in multiple print media. Serif is a little stroke that spreads out of letters, numerals, and other characters within a font family.

#SERIF TYPEFACE HOW TO#

You’ll see whether serif fonts are a good fit for your company’s style and learn how to pair them with other typography. Today, we have prepared 22 best serif fonts for your website.

Learn more about typography in web design in Agente`s Case Studies. In our recent article about typography in web design, we touched on graphic design recommendations, some trends for 2018 and showed inspiring examples of website typography. Nothing speaks better about your professionalism than decent typography that fits your brand’s message. Fonts are an indispensable part of a company’s brand identity.